NOTE:Timing based on Payday archives.
Feb.21/2015 1178849-2-1 1977 telephone conversation with Tony Schwartz:
(Part 14 at 11:44)
Neo-Platonic definition of God
16:09
there’s a civil war among media
17:14
McLuhan cites Wilson Bryan Key’s “cancer” imbedded on the Benson Hedges box
17:52
McLuhan discusses the activities of Stephanie and Teri McLuhan
19:05
McLuhan describes how he reads
20:00
McLuhan says he’s the only person who starts with the effects not with the inputs
20:43
McLuhan says he now knows why “content” is the approved approach
21:31
Feb.21/2015 1179536-3-1 1966 Public Lecture:
(Part 16 at 2:02)
Management took over from the Owners in 1935 2:02 (and see 29:00)
Public Relations took over from Management in 1945
2:07
the hidden age of the hunter (“James Bond”) not the planter
2:31
the Baby Boomers are not goal-oriented (they just want to know “what’s going on”)
3:14
Go-Go girls
4:21
the rearview mirror and invisibility (the role of PR)
5:40
the hunter as maker of worlds (as iON validates)
6:40
more on the Go-Go girls
7:21
the audience becomes a workforce rather than a target for campaigns
8:56
quotes Wyndham Lewis’ “One Way Song” (the wheel vs. circuitry)
9:33
Florence Nightingale and the Crimean War (the first PR)
10:04
the human subconscious (“transparencies”) is our new environment
11:18
“Earth is no longer the human environment” 15:24
there will be no more DATELINE in 5 years (no more “news”)
16:27
transparencies and myth (“we live mythically but think in 19th C style”)
16:56
more on PR as the “avant-garde”
17:34
“the future of the future is the present” first said by “somebody out on the West Coast”
18:42
prophecy and Pop Art
19:06
the human environment is now an art form
19:34
“we tend to favor instruction [Educational TV] rather than discovery”
19:47
Kierkegaard (“existential” champion of the singular, the unique) was the first philosopher of the electronic age
20:15
“everybody is now totally dependent on everybody”
21:05
our natural “unconscious” response to the environment
22:24
color TV and color itself (more tactility and massive changes in every aspect of our lives)
23:05
McLuhan evokes laughter when he says he will “skip a few things for the sake of brevity”
24:51
“the effect of TV is a story that hasn’t been told, yet” (different effects with different populations for radio and TV)
25:03
TV reverses perspective (Joyce’s “charge of the light brigade”)
25:20
TV generation is “deep, meditative, skeptical, inward, and grim”
25:58
TV (makes one “critical and thoughtful”) vs. the motorcar
26:12
McLuhan quotes Eliot on “meaning and the juicy piece of meat”
27:26
the future of advertising is to replace the product, and the future of PR is to replace business 28:04
custom-built satisfactions will replace mass-produced satisfactions (see Xerox and the increasing decentralization)
29:07
roles vs. jobs
30:13
Jacques Ellul and growing up
31:04
McLuhan describes the difference between Canadian voweling (“process”) and the American
31:23
more on the overwork of children (via Ellul)
31:48
the coming age of “paid entertainment”
32:15
“the more successful any business or any operation, the more invisible it is to itself”
32:27
John Culkin said the fish didn’t discover water
32:37
